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Data Analytics

Turn Data Into Insights.
Insights Into Decisions.
Build a Career in Analytics.

Learn how to collect, clean, analyze, visualize, and communicate data to solve real-world business problems. Our Data Analytics Program takes you from the fundamentals of data analysis to building dashboards, performing statistical analysis, working with databases, and using modern analytics tools.

4–6 MonthsDuration
Beginner → AdvancedLevel
8+Projects
2Capstones
COURSE FEE
₹1,00,000₹60,000
Save ₹40,000
analytics.py
01import pandas as pd
02df = pd.read_csv("sales.csv")
03df = df.drop_duplicates()
04insights = df.groupby("region").sum()
05dashboard = build(insights)
06<Visualize />
07"Data → Insight → Decision"
▦ Power BI⚡ Python + SQL◉ Analytics
Why analytics?

Why Data Analytics?

Every organization generates data—but data becomes valuable only when you can turn it into meaningful insights.

01
⌁

What Happened?

Understand business performance through data.

02
⌕

Why It Happened

Find patterns, causes, and relationships.

03
↗

What Could Happen?

Use trends and statistics to explore possibilities.

04
▥

Visualize

Turn analysis into clear dashboards.

05
◎

Communicate

Explain insights through effective storytelling.

06
✓

Decide

Translate insights into practical recommendations.

Skill builder

What You'll Learn

Build practical analytics skills from raw data to business decisions.

Data Analytics Fundamentals

Understand analytics concepts, workflows, business questions and KPIs.

Excel for Analytics

Clean data, use formulas, Pivot Tables, charts and advanced Excel techniques.

Statistics

Apply descriptive statistics, probability, correlation and hypothesis testing.

SQL & Databases

Query, join, aggregate and analyze data directly from databases.

Python for Data Analytics

Use Python to process data and automate repetitive analysis workflows.

Pandas & NumPy

Transform messy datasets into clean, analysis-ready DataFrames.

Exploratory Data Analysis

Discover patterns, trends, relationships and anomalies within datasets.

Data Visualization

Create meaningful visualizations using Matplotlib, Seaborn and Plotly.

Power BI & DAX

Build professional dashboards, data models, measures and interactive reports.

Business Intelligence

Connect business questions with metrics, dashboards and actionable insights.

Portfolio Projects

Build practical analytics projects across sales, HR, marketing and finance.

Career Preparation

Prepare your resume, SQL, Python, case studies and analyst interviews.

Your toolkit

Tools & Technologies

Work with the tools used across modern data analytics workflows.

Programming & Analysis

PPythonPPandasNNumPyJJupyter Notebook

Data Visualization

MMatplotlibSSeabornPPlotly

Databases

SSQLMMySQLPPostgreSQL

Business Intelligence

PPower BIDAXDAXPPower Query

Spreadsheets

MMicrosoft ExcelAAdvanced ExcelPPivot Tables

Developer & Productivity Tools

GGitGGitHubVVS Code
10 modules

Course Curriculum

Follow the complete data analytics workflow—from raw data to actionable insights.

01Introduction to Data AnalyticsView module+
  • What is Data Analytics?
  • Types of Analytics
  • Data Analyst vs Data Scientist
  • Analytics Lifecycle
  • Business Questions & KPIs
  • Structured vs Unstructured Data
  • Data Sources
  • Real-World Analytics Workflow
BuildYour first data analysis case study
02Excel for Data AnalyticsView module+
  • Excel Fundamentals
  • Data Cleaning
  • Formulas & Functions
  • IF, SUMIFS, COUNTIFS
  • XLOOKUP
  • Text & Date Functions
  • Conditional Formatting
  • Data Validation
  • Pivot Tables
  • Pivot Charts
  • Advanced Excel Techniques
BuildSales Analysis Dashboard
03Statistics for Data AnalysisView module+
  • Descriptive Statistics
  • Mean, Median & Mode
  • Variance & Standard Deviation
  • Percentiles
  • Probability Fundamentals
  • Distributions
  • Correlation
  • Sampling
  • Hypothesis Testing
  • Statistical Interpretation
BuildCustomer & Sales Statistical Analysis
04SQL & DatabasesView module+
  • Database Fundamentals
  • Tables & Relationships
  • SELECT Queries
  • Filtering & Sorting
  • Aggregate Functions
  • GROUP BY & HAVING
  • JOINs
  • Subqueries
  • CTEs
  • CASE Statements
  • Window Functions
  • Data Aggregation
  • Query Optimization Basics
BuildE-Commerce Sales Analysis
05Python for Data AnalyticsView module+
  • Python Fundamentals
  • Variables & Data Types
  • Conditions & Loops
  • Functions
  • Lists, Tuples & Dictionaries
  • File Handling
  • Working with CSV & JSON
  • Error Handling
  • Data Processing Fundamentals
BuildAutomated Data Processing Project
06Pandas, NumPy & Data CleaningView module+
  • NumPy Fundamentals
  • Pandas DataFrames
  • Importing Datasets
  • Data Inspection
  • Missing Values
  • Duplicate Data
  • Data Types
  • Outlier Detection
  • Data Transformation
  • Filtering & Sorting
  • Grouping & Aggregation
  • Merging & Joining Datasets
BuildReal-World Data Cleaning Case Study
07Exploratory Data AnalysisView module+
  • EDA Fundamentals
  • Univariate Analysis
  • Bivariate Analysis
  • Multivariate Analysis
  • Correlation Analysis
  • Trend Analysis
  • Outlier Analysis
  • Feature Relationships
  • Business Question Formation
  • Insight Generation
BuildCustomer Behavior Analysis
08Data VisualizationView module+
  • Visualization Principles
  • Choosing the Right Chart
  • Matplotlib
  • Seaborn
  • Plotly
  • Bar & Line Charts
  • Scatter Plots
  • Histograms
  • Box Plots
  • Heatmaps
  • Interactive Visualizations
  • Data Storytelling
BuildInteractive Data Story
09Power BI & Business IntelligenceView module+
  • Power BI Fundamentals
  • Connecting Data Sources
  • Power Query
  • Data Transformation
  • Data Modeling
  • Relationships
  • Calculated Columns
  • Measures
  • DAX Fundamentals
  • Filters & Slicers
  • Interactive Visuals
  • Dashboard Design
  • Publishing & Sharing
BuildExecutive Business Dashboard
10Advanced Analytics & Career PreparationView module+
  • KPI Analysis
  • Cohort Analysis
  • Customer Segmentation
  • Basic Forecasting
  • Business Case Studies
  • Insight Presentation
  • Dashboard Optimization
  • Analytics Portfolio
  • Resume Preparation
  • Interview Questions
  • SQL Interview Practice
  • Python Interview Practice
  • Mock Interviews
BuildPortfolio-ready analytics case study
Build while learning

Projects You'll Build

Practical analytics projects across real-world business functions.

PROJECT 01

Sales Performance Analysis

Analyze sales data to identify revenue trends, top products, regions, and sales performance.

Excel · SQL · Power BI
PROJECT 02

Customer Behavior Analysis

Explore customer data to understand purchasing patterns, customer segments, and retention trends.

Python · Pandas · Matplotlib · Seaborn
PROJECT 03

E-Commerce Analytics

Analyze an e-commerce dataset to discover product performance, revenue trends, customer behavior, and order patterns.

SQL · Python · Pandas
PROJECT 04

HR Analytics

Analyze employee data to identify workforce trends, attrition patterns, and key HR metrics.

Excel · SQL · Power BI
PROJECT 05

Marketing Campaign Analysis

Measure campaign performance and identify which channels and campaigns generate the best results.

Python · Pandas · Power BI
PROJECT 06

Financial Data Analysis

Explore financial datasets to understand revenue, expenses, profitability, and business performance.

Excel · Python · Power BI
Go beyond the basics

Capstone Projects

Three end-to-end analytics projects designed to strengthen your portfolio.

CAPSTONE 01

E-Commerce Business Intelligence Dashboard

Build an end-to-end analytics solution for an e-commerce business.

  • Revenue & profit
  • Product performance
  • Customer segments
  • Regional sales
  • Order trends
  • Customer retention
  • Monthly performance
  • Key business KPIs
Data Cleaning → SQL Analysis → Python EDA → Power BI Dashboard → Business Insights
CAPSTONE 02

Customer & Marketing Analytics

Develop a complete analytics project focused on customer behavior and marketing performance.

  • Customer demographics
  • Purchase behavior
  • Customer segments
  • Campaign performance
  • Conversion trends
  • Customer lifetime value
  • Retention
  • Marketing ROI
Data Preparation → Statistical Analysis → Visualization → Dashboard → Business Recommendations
CAPSTONE 03

Financial Performance Analytics

Analyze financial data to understand revenue, expenses, profitability, and overall business performance.

  • Revenue & expense analysis
  • Profitability trends
  • Budget vs actuals
  • Monthly performance
  • Business KPIs
  • Growth trends
  • Regional performance
  • Executive dashboard
Excel → SQL → Python EDA → Power BI → Financial Insights
From raw data to decisions

Your Analytics Journey

01

Understand

Learn how businesses use data to answer important questions.

02

Prepare

Clean, transform, and organize raw datasets.

03

Analyze

Use SQL, Python, Excel, and statistics to discover insights.

04

Visualize

Turn analysis into clear and interactive dashboards.

05

Communicate

Present findings and explain what the data means.

06

Decide

Translate insights into practical business recommendations.

More than a curriculum

What You Get

Structured Curriculum

A clear path from analytics fundamentals to advanced practical projects.

Hands-On Learning

Work with datasets and solve realistic business problems.

8+ Projects

Build projects across sales, marketing, HR, finance, and customer analytics.

2 Capstone Projects

Complete end-to-end analytics projects for your portfolio.

Practical Tools

Gain experience with Excel, SQL, Python, Power BI, and visualization libraries.

Portfolio Development

Build projects that demonstrate your analytical thinking and technical skills.

Career Preparation

Prepare your resume, portfolio, SQL skills, technical interviews, and case studies.

Who can join

Who Is This Course For?

Beginners

Start learning data analytics without prior professional experience.

College Students

Develop practical analytics skills alongside your degree.

Graduates

Build job-ready skills beyond academic theory.

Working Professionals

Use data to improve your existing business or technical skill set.

Career Switchers

Follow a structured path toward a data analytics career.

Business Professionals

Learn how to use data to understand performance and make better decisions.

Start from zero

Prerequisites

No advanced mathematics or programming experience is required.

Basic computer knowledge

A comfortable starting point for the program.

Basic mathematics

Enough foundation to understand practical statistics.

Laptop or desktop

Use the tools and datasets throughout the program.

Willingness to learn

Build your skills step by step.

Consistent practice

Turn lessons into practical analytics ability.

Where it can lead

Career Paths

After completing the program, you can explore roles such as:

Data Analyst ↗Business Analyst ↗BI Analyst ↗Reporting Analyst ↗Marketing Analyst ↗Operations Analyst ↗Junior Data Analyst ↗

Career opportunities depend on your skills, portfolio, experience, and hiring conditions.

Your portfolio

Build Your Analytics Portfolio

By the end of the program, you won't just have completed lessons. You'll have a portfolio demonstrating your ability to:

01

Clean Data

Prepare reliable datasets.

02

Query Data

Retrieve what matters with SQL.

03

Analyze Data

Find patterns and insights.

04

Visualize Data

Build clear visual stories.

05

Explain Insights

Communicate what the data means.

06

Recommend Actions

Translate insights into decisions.

That's the complete journey from raw data to business decision.

Questions, answered

Frequently Asked Questions

Is this course suitable for beginners?+
Yes. The course starts with analytics fundamentals and gradually introduces Excel, SQL, Python, statistics, visualization, and Power BI.
Do I need to know Python before joining?+
No. Python is taught from the fundamentals.
Do I need advanced mathematics?+
No. The program focuses on practical statistics and the mathematical concepts commonly used in data analysis.
Will I work with real datasets?+
Yes. Projects are designed around realistic datasets and business scenarios.
Will I learn both SQL and Python?+
Yes. Both are core parts of the program.
Will I learn Power BI?+
Yes. You'll learn how to transform data, build models, create DAX measures, and develop interactive dashboards.
Will I build a portfolio?+
Yes. You'll complete multiple projects and two major capstone projects that can be presented in your portfolio.
Is placement guaranteed?+
IT Pratha focuses on skill development and career preparation. Employment cannot be guaranteed because hiring decisions depend on the candidate, employer, market conditions, and interview performance.
Ready to turn data into insights?

Don't Just Look at Data.
Understand It.

Build practical analytics skills, work with real-world datasets, create powerful dashboards, and develop the confidence to solve business problems with data.